Physiology Essay

Muscles are responsible for all conscious and unconscious movement. It is how we move and react to an environment. There are three types of muscles in the body include the skeletal muscle, smooth muscle, and the cardiac muscle. Whether you are running, walking, breathing, eating, sleeping, or typing it all involves some sort of muscle action. Muscle cells that shape, form, and outline the whole human skeleton is called a muscle fibers. There are two types of muscle fibers: Type I (slow-twitching fibers) and Type II ( fast-twitching fibers).â€Å"The slow muscles are more efficient at using oxygen to generate more fuel (known as ATP) for continuous, extended muscle contractions over a long time. They fire more slowly than fast twitch fibers and can go for a long time before they fatigue. † (Quiin, 2013) The slow-twitching fibers utilizes an oxidation energy system, or ability to require more oxygen in creating fuel for the muscles, that allows long distance runners to finish a marathon as long as they can. In contrast, Type I muscle fiber is built more for endurance.â€Å"Fast twitch fibers use anaerobic metabolism to create fuel, they are much better at generating short bursts of strength or speed than slow muscles. However, they fatigue more quickly. Fast twitch fibers generally produce the same amount of force per contraction as slow muscles, but they get their name because they are able to fire more rapidly. † (Quiin, 2013) Fast-twitching muscles generate energy from the anaerobic energy system, allowing ‘explosive’ movements for short amount of time before fatigue.Conclusively, Type II fibers are more for a sprinter or agility movements in periods of two or three minutes. To break it down more, there are two types of Type II muscle fibers: Type IIa and Type IIb. Type IIa have both characteristics Type I and Type II fiber that consume both anaerobic and aerobic energy systems. And type IIb is more like fast-twitching fibers with it s anaerobic energy requirements. When it comes to training certain muscles fiber types, everybody is more differently built with one muscle fiber than the other.Some are more of a 300-meter sprinter; others are able to run endlessly. Training for a marathon requires a lot of long distance running; training for a 400 meter shuttle sprint will require more short distance runs. No matter what the case is, the only way to improve performance is to keep working on that area; in return builds endurance for that muscle group. In relation to the previous paragraph, muscles require energy to perform. Depending on the muscle fiber type determines which energy system is used.Adenosine triphosphate, or ATP, is energy that make muscle contraction possible. The energy systems consist of the ATP-PCr system, glycolysis system, and the oxidative system. The ATP-PCr system utilizes stored ATP for quick, ‘explosive’ movements such as releasing a powerful swing with a baseball bat. The gly colysis system â€Å"provides energy for activities of slightly longer duration and lower intensity like strength training. † (Hefferman, 2012) And the oxidative system is used for physical activities that perform for a longer period of time, requiring more oxygen.The first two energy systems are anaerobic, while the third one is aerobic. What all of these systems have in common is they must consume glucose. Glucose is a form of fuel that comes from the foods we eat. Glucose store in the muscles and liver is called glycogen. When the body and muscles need energy, the glycogen goes through glycolysis; in which is broken down to, once again, glucose. Performing an exercise requires the fuel for the contracting muscles. How does the muscle contract? Reason to contract muscle can be with and without conscious.On a segment or bundle of muscles are controlled by a neuron in the nervous system. The neuron is made up a cell body (soma), axon, and dendrites. The neuron is referred to as an excitable tissue that transmits signals into nerve impulses. â€Å"A nerve impulse is an electrical signal that travels along an axon. There is an electrical difference between the inside of the axon and its surroundings, like a tiny battery. When the nerve is activated, there is a sudden change in the voltage across the wall of the axon, caused by the movement of ions in and out of the neuron.† (What are nerve impulses)From contracting muscles to maintaining normal cellular functions, the body requires fuel for energy. Fuel, or calories, is what our body does to metabolize energy. To obtain this fuel, we consume food. Foods we eat made up nutrients and fuel substrates consisting of fat, protein, carbohydrates. Carbohydrates, when broken down, create glucose that is for energy or stored, turns into glycogen, when not in immediate use. Fat is broken down to triglycerides to be used for metabolic energy, and stored as fat when not in immediate use.Protein breaks down into a form of amino acids when used for energy. Carbohydrates and fat are mainly used for all metabolic needs to generate ATP; protein, in a form of amino acids, goes through lipogenesis for cellular energy needs. In event where all fat and carbohydrates are depleted, protein is a last resort for ATP. If you ever noticed on a nutrition label printed on a bag or box of food, sometimes you can see the amount of calories per gram that each substrate has.Carbohydrates and protein stores about four calories per gram, whereas fat contains nine calories per gram; this is one advantage of consuming fat than carbohydrates. Another advantage is fat (triglycerides) can be stored as fat, while carbohydrates require water to form into glycogen for store; this results into water retention (water weight). Disadvantage of fat would be converting into energy (glucose), whereas carbohydrates (glucose) are already broken down and ready to be utilized. This is a reason why marathon runners ‘carb loa d’ days prior the event.Injunction to the first paragraph, the heart is made up of the cardiac muscle. One of the most essential parts of the cardiovascular system, the heart pumps the blood throughout the body transporting oxygen and nutrients to cells. The heart is a very complex organ that consists of â€Å"four cavities, or open spaces, inside the heart that fill with blood. Two of these cavities are called atria. The other two are called ventricles. The two atria form the curved top of the heart. The ventricles meet at the bottom of the heart to form a pointed base which points toward the left side of your chest.The left ventricle contracts most forcefully, so you can best feel your heart pumping on the left side of your chest. † (Unysis) So, the heart pushes the red, oxygen-rich blood from the lungs through the left side of the heart to the rest of the body. As the blood pumps, it delivers the oxygen and flows back to the heart and through the lungs to drop off c arbon dioxide and pick up oxygen. To prevent back flow, heart’s internal structures comprises of valves that open and close with every pump of blood. Another essential part of the cardiovascular is blood.Blood is a fluid containing red blood cells, plasma, antibodies, hormones, enzymes, and nutrients. The purpose of blood consist of transporting oxygen to cells of the body, carry out waste such as carbon dioxide, maintain normal body temperature, and regulate pH levels and hormones. Blood travels through series of vessels. These include arteries (rich-oxygen blood leaving the heart to cells), veins (poor-oxygen blood leaving from the cells through the heart and to the lungs), and capillaries (blood vessel that connects between the veins and arteries). Blood is the life source to sustain life and maintain cellular functions.

All Summer in a Day Essay

All Summer in a Day Essay In the shorty story, All Summer in a Day, by Ray Bradbury, the author expresses a tone of enthusiasm and excitement. On the planet Venus, the sun only comes out once every seven years, and when it does, it only stays out for about two hours. Margot is a 9 year old girl who was only two years old the last time her eyes met the luminous sunlight. She has dreamt about this day ever since she made that contact, and today is finally the day that she gets to feel that warm sun beaming down on her again.Because she was so caught up in her own little creative world, dreaming about this day, Margot typically shut the rest of the world out, which included her fellow class mates. Margot’s class mates don’t like her so they pick on her, and bully her every single day, all due to Margot not wanting to play games and sing songs with them unless they have something to do with the sun coming out. As a result of their hatred for her, the students decided to loc k Margot in the closet when the teacher decides leave the room for a few minutes to prevent her from seeing the sun come out.All of the children surround the window as they know that something magnificent is about to occur. The typical rainy weather finally comes to a stop and everything becomes absolutely silent. So silent that they can hear each others presence. They can’t even hear Margot ‘s pounding on the walls of the closet doors begging to be released. As the sun at last creeps through the mist of the ugly rain clouds in the sky, the children are filled with joy and playfulness. Just then, the teacher comes back into the room and shouts â€Å"Who wants to play! All of the children race outside to play in the glorious sunlight and let the fire burn their craving bodies. Page 8 describes the terrain and environment of plant Venus at this very moment, â€Å"They stopped running and stood in the great jungle that covered Venus, that grew and never stopped growing, tumultuously, even as you watched it. It was a nest of octopi, clustering up great arms of flesh-like weed, wavering, flowering this brief spring. It was the color of rubber and ash, this jungle, from the many years without sun. It was the color of stones and white cheeses and ink, and it was the color of the moon. One girl suddenly screamed out of no where as she opened her palms to a terrifying drop of rain. This marked the childrens’ last thirty seconds of their brief, glorious spring time. When the children finally got shoved back inside in class room by the adrenaline rush of the thunderous lightening from the hideous gray sky, they remembered that Margot was still locked locked in the closet and began to feel bad as they slowly creeped open the doors to let her out. Margot had missed the chance to make her wildest dreams come true.

The impact of relationship between rape victims and men Essay

The impact of relationship between rape victims and men - Essay Example Social stigma as a form of secondary victimization also continues to haunt the rape victims as they move on with their lives after the attack. White & Robinson-Kurpius’ (1999) study revealed that men continued to subscribe to the mythology associated with rape that women/victims are culpable for what had happened to them because of the way they are dressed, their behavior, type of work or sexual experience (p.993). These were then used to rationalize or justify or absolve the acts of the aggression. Victims of sexual assaults experience a range of short and long-term effects such as anxiety and depression (Harris & Valentiner, 2002, p.286). Also associated with the sexual violence various forms and symptoms of post-traumatic stress disorder (PTSD) in majority of the victims. In addition, victims developed problems in interpersonal relationships and social functions (p.286). Victims of sexual violence develop interpersonal functioning problems especially when their pre-traumatic schema differed from the post-traumatic experience. The victims generally avoid sexual activity primarily because they developed a basic distrust towards other people and a misconception and belief in â€Å"random distribution of events.† All these, in addition to a general feeling of discomfort in resuming sexual activity contribute to the reluctance of rape victims to resume normal social relationships (Harris & Valentiner, 2002, p.302). Harris & Valentiner (2002) also noted that extreme self-paranoia is a consequence of â€Å"beliefs that the world and its inhabitants are harmful and that unfortunate events are distributed in a random pattern.†(p.302). Trust is a factor that is lost and the victims usually perceive other people as untrustworthy and dangerous. Self-blame contributes to reduction of self-esteem and most would perceive themselves as â€Å"socially

Recruitment Policy Case Study Example | Topics and Well Written Essays - 1750 words

Recruitment Policy - Case Study Example The paper states that the human resource management’s recruitment policies must ensure high job applicant turnout. Hiring companies include in their recruitment policies that recruitment advertisements at graduate recruitment presentations or in notices placed at job centres must not include a â€Å"warts and all† policy. The absences of the Warts-and-all aspects during the recruitment process to delivery a realistic and message at the selection stage as a means of helping the companies attract and employ job candidates to establish the job applicants’ suitability for the jobs concerned. First, stating that the company will not hesitate to fire employees having lackluster job performances will create fear in the hearts of the faint-hearted job applicants. The absence of the warts-and-all statements will increase job applicant volume. The recruitment office must focus on the â€Å"suitor† approach over the â€Å"realistic or negative† in order to win the approval of the Job applicant. The company can show that current and prospective employees can have there are coffee or snack breaks in the morning and in the afternoon. Likewise, the company can offer a car plan to employees generating excellent or very satisfactory job performances. The company can offer rewards and promotions to employees constantly exceeding established monthly benchmarks. To increase the job applicant database, the negative or warts-and-all hiring policy must be included during the second phase of the recruitment process, the interview phase.

Why is it very important that this world see Jesus as Lord Essay - 1

Why is it very important that this world see Jesus as Lord - Essay Example Here, prophet Isaiah intended to warn the people of Judah against the wrath of God and makes to them a promise that eventually God will comfort his people and will make them strong again. In that context, prophet Isaiah makes many prophesies about Jesus and the coming of the Lord and Savior. It specifically needs to be mentioned here that the word ‘Immanuel’ used by prophet Isaiah to refer to Jesus means â€Å"God is with us† and hence prophet clearly prophesied that not only will Jesus come to Erath, but that Jesus is truly the Lord. Prophet Isaiah goes on to refer to the coming of Jesus as the Lord and savior of the people. Here again prophet Isaiah goes on to prophesy that Jesus is the Lord and Savior. Prophesies about Jesus being Lord is continued on in the New Testament. The Gospels many a time mention Jesus as Lord and declare Jesus to be Lord. These are the word from the Gospel of John, written by John, one of the disciples of Jesus. In this Gospel John writes about the period A.D. 26-30, when Jesus taught and performed miracles. The Gospel of John clearly shows to the people that Jesus is Lord. Believing the scriptural evidence that confirms Jesus as Lord, it is the duty of people to totally surrender to Jesus, as one surrenders before one’s Lord. Going by the fact that Jesus is Lord, it is the duty of the believers to live for Him. For instance, when around 627 B.C., when people of Judah mocked and hated prophet Jeremiah, he prophesied the mercy of God, and the restoration of the people of God, through the coming of Messiah by saying that: â€Å"The days are coming, declares the Lord when I will raise up to David a righteous Branch, a King who will reign wisely and do what is just and right in the land. In his days Judah will be saved and Israel will live in safety. This is the name by which he will be called: The LORD our Righteousness.† Yet history has stood witness to the fact that time and again people

Fetal Alcohol Syndrome (FAS) Essay Example | Topics and Well Written Essays - 750 words

Fetal Alcohol Syndrome (FAS) - Essay Example It was in 1977, Golden writes, that Americans viewed on national television for the first time a child suffering from fetal alcohol syndrome (FAS) (Golden, 1999, 269). What happened during that event when baby â€Å"Melissa† was introduced to the public was that the public had its first view and gained an understanding through the news segment during which Melissa was introduced by anchor David Brinkley of what FAS was and looked like (Golden, 269). The public learned that the –physical abnormalities of FAS are evidenced in children by conditions of mental retardation (MR), in combination with microcephaly, a condition of a small head; short palperable fissures, or very small eye slits; and a deficient mental ability (Golden, 269).While Melissa was not MR, she did demonstrate a deficient mental capacity, as described by Dr. Kenneth Lyons Jones, who conducted research studies through which he came to know baby Melissa (Golden, 269). The airing of the segment brought about an increased release of information to the American public on the dangers of alcohol and pregnancy (Golden, 269). More than two drinks a day during pregnancy, health officials cautioned, could bring about the very conditions from which Melissa suffered (Golden, 269). Even worse, the effects of alcohol consumption beyond two drinks a day could cause damage greater than what the viewing audiences were seeing as the physical impact of alcohol on baby Melissa (Golden, 269). Tresa M. Roebuck, Sarah N. Mattson, and Edward P. Riley (1999) of San Diego State University also collaborated in studying and writing a book on the effects of alcohol and alcoholism on the brain. â€Å"(Therefore)†¦the impact of prenatal alcohol exposure may be more subtle and far-reaching than once believed (Spear, Spear, Goodlett, 1999, 1),† the group concluded. Suggesting that perhaps less than two drinks per day is enough to adversely impact the developing

Week-5 (weeks 1 to 5 journals) Essay Example | Topics and Well Written Essays - 1250 words

Week-5 (weeks 1 to 5 journals) - Essay Example It is during this first week that I managed to get the assistance of my work mates into explaining minor details concerning my work. For instance, filing papers on criminal activities and judgments was a challenge to me. They explained to me the methods the organization uses in filing papers. My supervisor provided guidance into understanding the methodologies the organization uses in maintaining its papers. During this week, there were numerous challenges in interacting with my coworkers. Poor communication and miss-understanding of our job roles played a big role in these conflicts (Seta, 53). For instance, the secretary of my supervisor kept on giving me in accurate information concerning the instructions of the boss. On one occasion, the secretary asked me to present a file containing accident trials, instead of criminal cases. This issue lead to an argument between me, and the secretary. The situation was resolved when the boss came in, and outlined to us our responsibilities and how we ought to behave. During this week, I learnt perseverance while conducting my duties, as it is the only way of helping me associate well with others. This is because each of us possesses conflicting objectives in relation to our duties. Week two was the most challenging week during the period of my internship. The person supervising my work played a minor role in monitoring how productive my work was. This made me to take extra caution while conducting my duties, for purposes of efficiency while filing, checking and replying mails of the organization, and stamping judicial courts paper works (Seta, 12). It is at this week that a close relationship myself and coworkers developed. This helped in improving the manner in which we executed our duties, making us productive and efficient. My colleagues helped me a lot in filing court cases, since the papers were numerous. I could not meet the deadline of filing these papers, if I worked alone. During this week, the

E-marketing Essay Example | Topics and Well Written Essays - 2000 words

E-marketing - Essay Example The plan also gives an overview of the company competitors, market analysis and methods of measuring the success of the brand. Finally, recommendations on what the company can employ in order to ensure the success of the brand come the year 2013 are given at the end. 3.0 Company summary The company was formed basically as a clothing company meant to reach out to upper income class of people. This has made the company to have a range of products that are expensive and as a result, it has had a limited but profitable market share. The company sells clothing of both sexes mainly jackets, men and lady suits as well as travel bags. Despite the tough market competition, the company has maintained a steady flow of income compared to companies with similar operations. Over the past few years, the company has been experiencing fast growth in sales and market. However, it will be worth for the company to extend its operation to the middle income group of people. The company has its own outlets which supply products to wholesalers and retailers. In terms of E-business, the company has developed a site for purposes of online purchases. In this site, customers get a clear description of the company products available, their prices and delivery details. The company also posts pictures on available products and information on promotions available. 4.0 E-Marketing Objectives The main objectives of the E-marketing by the company is effective customer acquisition and to obtain a direct response from them. This is important considering the ever increasing percentage of people using the internet for business purposes. A direct response from the customer will form an important base of information for the company in terms of customer satisfaction. Another objective of the E-marketing is maintaining customer loyalty and customer retention. E-marketing ensures customers get timely information concerning new products offered by the company before they can search for the same products e lsewhere. 5.0 Company Analysis 5.1 SWOT analysis The main strengths of the company are regular customer needs analysis. This has enabled the company to produce products that achieve an instant reception. Specialization has enabled the company to always develop quality products that meet customer needs and tastes. Another strength of the company is its marketing strategies which are effective in maintaining its market share and customer loyalty, and obtaining customers. The main opportunity available for the company is the need for the product in the market. The company was able to conduct a needs analysis before coming up with the idea and realized that there was a need for the product. The results obtained from the needs analysis conducted by the company indicated that there will be a ready market for the brand upon its launch. Casual clothes available in the market are mainly cater for high income people hence there is a need to cover the middle income market. One major weakness o f the company is the possession of a supply chain (SC) that is less complex as compared to those of its competitors. The company therefore has to expand its SC for the success of the brand in the market. A major threat to the success of the brand is the available of cheap imported products that serve the same purpose. 5.2 Competitors Overview Due to high quality products, the company does not

Transnational Strategy of Levi Strauss Coursework

Transnational Strategy of Levi Strauss - Coursework Example Since Levis is considered a status symbol and commands a premium from European and Asian consumers, wherein the U.S. its status has been eroded by the competitors like Calvin Klein and Ralph Lauren, it motivates Levis to sell its products in the global market. Levis also has to customize its offering as per local taste as different markets have varied needs in terms of size, color etc i.e. achieve national responsiveness and also has to take advantage of low-cost raw material, production facilities where ever they are available i.e. global integration. A transnational strategy seeks to achieve high levels of both national responsiveness and global integration simultaneously by overcoming the tradeoff between the conflicting demands of the two pressures (Bartlett and Ghoshal, 1991). Thus Levis has employed the transnational strategy by allowing its foreign subsidiaries to customize the jeans as per local taste with variety of colors and sizes for greater local/national responsiveness - achieving external flexibility and keeping the production facility centralized, at the most cost-effective places, procuring the raw material from the cheapest suppliers and supplying them throughout and transferring of learning from one market to other markets ensures global integration - the internal efficiency. For example, marketing knowledge learned on Decker’s in the U.S. was transferred to Europe. An organization’s structure is determined by the strategy it pursues. Levis follows a transnational strategy to achieve its goals, which requires a strategic combination of global standardization and local customization i.e. dynamic flexibility. The centralization/decentralization required by a firm depends on demand for global integration and local responsiveness.  

Cloud Computing In Todays Organizations And The Future Essay

Cloud Computing In Todays Organizations And The Future - Essay Example Using cloud computing, users can use a wide range of software and data management applications using cloud services. As Schauland (2011) states, â€Å"surfacing in late 2007, cloud computing is used to allow services used in everyday practice to be moved onto the Internet rather than stored on a local computer†. Cloud computing offers a number of considerable benefits to business professionals, such as, cloud-based accounting and billing, project management, website hosting, and document storage. Along with these benefits, cloud computing also provides management services to all small and large companies, such as, customer relationship management and database management services. â€Å"Cloud computing provides computation, software applications, data access, data management and storage resources without requiring cloud users to know the location and other details of the computing infrastructure† (Singh, Kharbanda, & Kaur, 2012, p. 945). Companies just need to contact cloud services providers to get these services. Some of the main companies that provide cloud services to individuals and companies include Cisco, Windows, Google, and Salesforce.com. All of these companies are highly professional and provide various cloud computing services to users all over the world. In this paper, we will discuss the ways cloud services providers help small and large companies in carrying out their IT related business activities. Description of Cloud Computing Within AT&T NextGen Inc. is a software company that uses AT&T for cloud computing services. AT&T is an American telecommunication company which also provides cloud computing services to businesses to manage their business operations. For example, NextGen uses cloud computing for customer relationship management because of which the company is enjoying increased customer satisfaction and retention levels. AT&T also manages database application and operating system software of the company. Some other services that NextGen gets from the cloud services provider include data management by AT&T internet data center, data security, audit controls, network management, storage infrastructure and server management, self-service computing, and web portal. The company pays monthly bill to AT&T on per use basis through credit card. There are no upfront charges or termination fees which shows the consumer-orientation of AT&T cloud services. The ready-made hosted inf rastructure of AT&T cloud services provides a number of considerable benefits to NextGen some of which include quick response to business needs, reliable data management, improved customer service, reduced need of long implementation cycles for employees, and reduced capital expenditures. NextGen uses Linux operating system for management of computer processes and Apache version 2.4 as the web server. Apache is the world’s most efficient and customizable HTTP server application. For secure data management, the company uses My SQL which provides scalable and reliable performance to users. The network structure being used by the company is simple. The company used wireless access point which has provides simple configuration options to the users, for example, allowing or restricting broadcast SSID to associate, enable or disable

Personality Impact Paper Essay Example for Free

Personality Impact Paper Essay In order for managers and employees to effectively get along in the workplace they must first learn how to understand and appreciate one another. The Journal of Adlerian Theory published an article discussing the various personalities’ styles in the workplace. The report states that being able to recognize characters from in workers and managers is important for those who lead or manage as others as well as for those who consult or treat workers and leaders (page 2). The purpose of this paper is to summarize Exhibit 2. 5, 2.6, and 2.7 assessments, it will also summarize my primary personality aspects, cognitive abilities that I can apply to my workplace, and mitigate any shortcomings. Exhibit 2.5, 2.6, 2.7 Exhibit 2.5 is an assessment that measures the extraversion or positive affectivity of a person. According to the text a person, which is positively effective, is predisposed to experience positive emotional states and feel good about themselves and the world around them (page 43). People, who are extroverted, tend to be more sociable and affectionate towards others. Exhibit 2.6 is to measure the neuroticism or negative affectivity. Negative affectivity in the textbook is defined as people tendencies to experience negative emotional states, feel distressed, and view themselves and the world around them negatively (page 44). This is the exact opposite at positive affectivity. People, who have high neuroticism, are more likely to experience more stress over time and often have negative moods at work/ home. Exhibit 2.7 is a measure of agreeableness, conscientiousness, and openness to experiences. The textbook explains agreeableness as individuals who get along well with other people and those who do not (page 45). People, who are agreeable, are very likable, care for others, and tend to be affectionate. A person, who is conscientiousness, is careful, scrupulous, and persevering (page 45). People, who score high in the area, are found to  be very tidy and organized, as well as self-disciplined. People, who are open to experiences, have broad interests and are willing to take risks (page 46). Summary of My Testing Results In Exhibit 2.5 I scored high on positive affectivity. and answered all of the questions with true. This result would show that I am a happy person and views my work and the world around myself positively. My results of Exhibit 2.6 indicate a low level of negative affectivity. I means that sometimes he feels tense all day because of the challenges he has ahead of myself at work and also gets nervous from time to time. This would again reaffirm the results of Exhibit 2.5 which I have a positive outlook on life. The results of Exhibit 2.7 proved what I was already aware of. I tends to be an agreeable person who is open to experiences. I scored the lowest on conscientiousness, implying that is can be somewhat careless. I have a strong personality and a lot of good characteristics to offer as a leader. I did very charismatic and pragmatic. As a leader, this would be necessary in times of boosting morale and encouraging others around myself. my view on things from a positive light as well and tends to be open-minded. Cognitively I am numerically conscious, is also able to use reasoning, deductive abilities, and is perceptual. I scored the lowest on conscientiousness, which as a leader could mean that he is willing to take more risks. Conclusion The purpose of this paper was to summarize Exhibit 2.5, 2.6, and 2.7 assessments, define My primary personality aspects, cognitive abilities that he can apply to the workplace, and mitigate any shortcomings. People all over the world tend to operate based on feelings and innate habits they learned from their surroundings. Having a clear understanding of these feelings and how it drives our individual personalities can create successful business relationships. References Jennifer M. George, Garth R. Jones (2012). Understanding and Managing Organized Behavior. 6th Edition. Published by Prentice Hall Sperry, Len (1995). Individual Psychology. Personality Styles in the Workplace, Volume 51 (Issue 4), pages 422.

Soap Operas and the politics of everyday lives Essay Example for Free

Soap Operas and the politics of everyday lives Essay Language is use for communication and to convey our ideas. It can also be used as a social marker. It creates meanings and it is also considered as a source of power (Larson, :180). Power relations are also embedded in the langauge of soap operas. Soap operas are said to be reflections of reality, it mirrors the class struggle between the rich and the poor. It demonstrates how those who are in power easily manipulate the poor but later in the story the poor will be vindicated. This is the semantic dimension of language; solidarity and power assymetry of superior over inferior. Identification with both the hero and the heroine does not entail a cognitive choice, but draws upon a repertoire of unconscious process. Both is not a random object, but rather a particular commoditized human, routed through a system of signs with exchange value (Friedberg, 1990:109). To look at an object may mean various things in the subconscious mind, one is to grow like it by forcibly trying to imitate it. Working-class members are more inclined to identify with dramatic character, whereas people with higher cultural capital, including aesthetics, are more inclined to maintain a critical distance to the narrative. The ideological problematic of soap opera – the frame or field in which meanings are made, in which significance is constructed narratively – is that of ‘personal life’. More particular, personal life in its everyday realization through personal relationships. This can be understood to be constituted primarily through the representations of romances, families and attendant rituals – birth, engagements, marriages, divorce, and deaths. In Marxist terms this is the sphere of the individual outside waged labor. In feminist terms it is the sphere of women’s ‘intimate oppression’ (Brunsdon, 1997:58). The spectator is a person who experiences little, who feels that he [sic] is a â€Å"poor wretch to whom nothing of importance can happen,† who has long been obliged to damp down, or rather displace, his ambition to stand in his own at the hub of world affairs; he longs to feel and to act and to arrange things according to his desires†¦ And the playwright and the actor enable him to do this by allowing him to identify himself with a hero†¦ His enjoyment is based on an illusion. (Freud, 1990:89). By identifying with the person onscreen, the person is displacing oneself, which Freud suggests as â€Å"blowing off steam†. Identification with the actor serves the audience to make this an outlet for unfulfilled desires, by identifying with the performer, one would create a venue where the actor serves as a tool for the satisfaction of the viewer. The viewer puts himself in the actor’s place and relates with all the ups and downs that the actor experiences in his life. The actor’s success is also the fan’s success. Soap operas are usually criticized by the stereotypical and unrealistic manner in which they portray women, which confirms them more in their subordination in the society. According to Brunsdon, there was a feminist rejection of soaps which is in effect homologous with the traditional cultural contempt for soaps. This was followed by a certain reevaluation which coincides across the women’s movement of conventionally feminine skills such as embroidery and the admission of enjoyment in some of the pleasures of traditional femininity, like dressing up. ‘Heroine television’ is centrally about female characters living their lives, usually working both inside and outside the home, usually not in permanent relationships with men, sometimes with children, and trying to cope. Soap opera is not quite ‘heroine television’ but it was mainly attractive to feminists as an object of analysis because it was perceived to be both for and about women. The ‘personal is political’ is the most resonant and evocative claim of the 1970s western feminism. If the personal is political, if it is in the home, in relationships, in families, that women’s intimate oppression – or the oppression of women as women – is most consensually secured, then the media construction and representation of personal life becomes fascinating and an urgent object of study. If the traditional leftist critique of the media, with its structuring sense of class conflict, was drawn to the reporting of the public world – to industrial disputes, to the interactions of state and broadcasting institutions, to international patterns of ownership and control – emerging feminism scholarship had quite another focus. The theoretical impulse of feminism pushed scholars not to the exceptional but to the everyday. So the theoretical conviction that there was politics to everyday life and that women’s hidden labor in the home was essential to capitalism coincides with the actual generic distribution of women on television (Brunsdon, 1997:57). Television is very important in the struggle for meaning and representation, especially in the construction of daily life common sense. Television can fortify the existing cultural domination by presenting inequality as normal or contribute, in special cases, to subversion by providing discourses which present it as oppressive and illegitimate, or offering possibilities for alternative reading (Vink, 1988:124). In most soap operas, women are seen as commodities that are subordinate to men, yet women can kill in order to get the man she loves. The poor are manipulated to the rich man’s desires and are helpless to fight back. Women are subjected to physical violence or symbolic oppression. Thus, resonates male dominance in the society. Women as inferior entity while men are the superior ones (Larson, :185). In these lopsided relations, the poor are powerless against the people in power. This powerlessness further widens the gap between the rich and the poor. The use of language of a particular group can de attributed to their class position in the society. Social class can be a combinationof wealth, power and prestige. Likewise, it is also attached to individuals or group of individuals relationship to economic production. A persons class position is determined by their economic power (Labov, 1997:45). Because soap operas are viewed on primetime, which means that the whole family is able to watch since the children are back from school and the husband is back from work, soap operas have a bigger audience. They see on television acts rendered on the poor and females thus making the viewers docile and passive. Consequently, they refrain from doing things that are not supposed to be done by their class which is to assert their rights. Soap operas also justify violence and show that it is just part of normal occurrence. Thus it is accepted that women, poor and orphaned children may be maltreated, exploited or beaten up; men can beat up their wives and use alcohol as an excuse; and the privileged status of spoiled brats in convent uniforms give them a right to abuse household help. The treatment an authority imposes on everyday life seems to be so strong that people project it onto the speech of the characters and refer to them while placing themselves in a subordinate position in this fictive relationship (Fachel, 1985:216). Television, as a dominant cultural industry, plays a central role in imposing a view of this type of social world. The understanding of the power relations in society and of the categories necessary for them is the basis of political struggle which the powerful appropriate to themselves. Another effect of the television is that people can relate more to the celebrities than to their neighbors. Example of this is the death of Rico Yan which was given too much hype by the media. Most poor went out of their way to view his body as it lay in state. His death even surpassed that of National Artists who died almost the same week as the young actor. The people’s sympathy is even stronger for someone who they do not have ties with than with people form their own packages. Because a celebrity’s life is an open book, they know more about that person than their next-door-neighbors. In the Philippines, a person, an actor, can be voted in the highest position in the land. Because of extensive media mileage a person can get elected. An important factor is identification with the personality. In urban poor areas, people usually identify with someone they see on television as â€Å"one of them†. If the actor portrays roles as the hero of the masses, then this will be what people will remember off screen. They are voted because the people think that since they have already portrayed the role therefore they are presumed to have the background and experience regarding governance. Watching soap operas during prime time also contributes to the disintegration of families. These hours are the only time that members of the family are present in the households and should be the venue for family gathering during dinner. This should serve as the time to talk about what happen during the day, instead the members of the family are in front of the television watching soap operas. Instead of eating in the dining table, some members of the family eat in front of the television so that they would not miss a scene in the soap opera. The only time where they could talk and bond as a family is robbed by the viewing of telenovelas. Though soap operas can also contribute to the topics that are discussed, the things that happened in the soaps would be discussed to friends during the afternoons and not with the family members. After watching soap operas during prime time, it would be late in the evening that there is no more time to interact with one another. People can relate to the events in soap operas because somehow it is also what they are experiencing in their daily lives thus art reflects life. By watching telenovelas, they can pick up something that can somehow relieve the burden of their problems. But whether this can solve their problems is another story. Passivity and acceptance of their lot is the order of the day. It is precisely this confrontation between fiction and reality which can have a subversive effect: showing the viewer that reality can be different, that class and/or gender oppression are not natural but changeable. It is not only identification with telenovelas heroes or heroines, but also with the villains that can open the eyes of the viewers to the fact that life can be different. This can produce a suspension of the immediate attachment to the existing social world and is, as such, a first step in the process of emancipation, a precondition of collective action, based on a common identity (Vink, 1988:169). Soap opera viewers should be able to distinguish between reel and reality. Even if there are some celebrities with good credentials who can be elected for a public position, being an actor and the role that one portrays should not be the only factor why they are voted. Instead of portraying reality, media in this case shapes the perspective and view of people according what they media want to represent. Watching soap operas should also be limited because they create stereotypes and limit critical thinking among its viewers. Also, family disintegration would continue if members of the family would continue to ignore each other by watching television. The family is still the most important unit in a society. Instead of just identifying themselves with the actors and actresses in soap operas, the viewers should know that they can do better than just identify themselves with them. As individuals they also have the capacity to succeed on their own without just being satisfied by what their idol accomplishes because they can also do the same.

A Case Study Of Standard Chartered Bank

A Case Study Of Standard Chartered Bank This chapter provides an introduction of the study with the main areas presented including the importance of communication in an organisation, branding, intranet, the problem statement, purpose, research questions, limitations and assumptions that will govern the study. Background of the Study Communication is an organisational asset which has a big impact on the success of the business. Communication serves a number of important functions in an organisation such as sharing and clarifying goals, identifying how goals are to be achieved, exerting control, motivating others, developing a sense of community and commitment, sharing information and creating common understanding. It is estimated that employees spend about four fifth of their working life communicating (Ferreira, 2006). Communication in the organisation is central to the success of the business and must be taken into consideration in a quest to increase organisational competitive advantage. According to a study conducted in the U.S. by Watson Wyatt, a human resources consulting firm, companies that communicate more effectively with their employees have a lower turnover rate (on average 33.3 percent) than those that communicate less effectively (average 51.6 percent) (Ewing, 2007). Du Plessis and Boshoff (2008, p.3) defined internal communication as the communication between people working together to achieve individual or collective organisational goals. Internal communication, also referred to as organisational communication, is the process of communication between the people within the organisation (Scheffer Crystal, 2008). Internal communication process is used to maintain good relationships, describe tasks, give instructions and communicate the goals and philosophy of the organisation (Ferreira, 2006). Effective internal communication is a major contributor to the success of change initiatives in organisations. In particular, at the individual level, appropriate in ternal communication helps employees to understand both the need for change, and the personal effects of the proposed change (Goodman Truss, 2004). The study of internal communication is arguably one of the fastest growing areas within the field of communication, with a 25-30 percent growth rate in the past five years. In fact, studies indicate that organisations are pointing to effective internal communication as an influential factor in business success (Cees, Berens, Dijkastra, 2005; Holtz, 2006). Internal communication is defined as the formal and informal communication taking place internally at all levels of an organisation (Kalla, 2005, p.304). Research on internal communication is cross disciplinary, and the number of available definitions reflects this fact. Internal communication can be termed as internal marketing, organisational communication, employee relations (Quirke, 2000), management communication, internal media, cross-departmental communication (Greenbaum, Clampitt, Willihnganz, 1988), business or corporate communication (Kitchen, 1997), strategic communication (Argenti, 2007) or integrated internal communic ations (Kalla, 2005). Welch and Jackson (2007) view internal communication from a stakeholder approach and define it as the strategic management of interactions and relationships between stakeholders at all levels within organisations (p. 183). Literature spanning the last 10 years suggests that good internal communication management is one of the pivotal steps towards successful and productive communication within an organisation (Holtz, 2006; Karian Box, 2006; Cees et al., 2005; Quirke, 2000a; Tourish Hargie, 2000a). Welch and Jackson (2007) state that; internal communication management includes participation in communication, its direction and the content of communication (p.184). However, participation and direction of communication is strongly influenced by the hierarchical structure of the organisation where issues of status, power, rank and prerequisites often cloud the form and content of upward communication (Silburyte, 2004, p.192). Today, organisations are adopting flatter more dynamic structures which have more inclusive participation from all levels of the organisation (Silburyte, 2004) as well as varied content including new developments, organisational achievements, appraisal discussions and employee roles, noted previously in Welch and Jacksons four dimensions of internal communication (see Table 2.1). Similarly, Quirke (2000a) also suggests that internal communication can be shared across different organisational departments and likens it to a jigsaw where each section is responsible for a piece of the internal communication puzzle (i.e. the core departments within an organization). This metaphor suggests that internal communication is more than the realm of corporate communication and is involved in all areas of the organisation. Branding In the modern global competitive environment, corporate branding has become an important source of sustainable competitive advantage and a central element of corporate strategy (Balmer Gray, 2003). It includes core values cherished by a company, its corporate culture, identity, business model, people and it can be described as -the visual, verbal and behavioral expression of corporate identity and business model (CicvariĆ¡, 2006). The corporate branding strategy determines the manner in which a company will fulfill its mission and vision, and realize value for its stakeholders (Jarventie-Thesleff et al, 2011). It is most often expressed through the so-called brand promise which the company has to live and maintain in everyday business, to all stakeholders (Aaker, 2004). In delivering the value and brand promise, as well as in the application of each branding strategy, a strategic part is played by the companys employees (from top management to those on lower-level positions, who co-operate daily with different stakeholders. The employees role becomes clear when considered in conjunction with the corporate branding strategy framework, which is not only the products and services it sells, but it also represents what the company does and actually is, (i.e. a functionally and emotionally rounded unity). Due to intensive technological changes, the life cycle of products and services has a declining tendency, so corporate branding becomes the cornerstone for building and maintaining relations with stakeholders. One the other hand, the corporate reputation definition; describing reputation-as a set of relatively long-term impressions, attitudes and emotions of individuals or groups in respect of an organization, established through experience or partially credible indirect information, in the context of personal and social expectations, which impacts intentions or behavior of individuals or groups in connection with that specific organization (Vlastelica BakiĆ¡, 2012), helps to grasp the significance of employees in the establishment of beliefs and attitudes of the companys other stakeholders. The value of corporate branding and reputation yields benefits for the company which increases its financial performances and market value on the long run. This represents valuable reso urces which competitors cannot copy or imitate. Aside from reputation, being the organizations intangible capital, another precious resource that is unique and attributable to one company only involves its employees, their knowledge, abilities and skills. Kotler Wong, Saunders and Armstrong (2005) define a brand as a name, term, sign, symbol, or design, or a combination of these, that identifies the maker or seller of a product or service and seeks to differentiate them from those of competitors. The brand is more or less the essence of an organization that informs the customers choice to interact with one brand over another. It is therefore clear that by focusing more efforts on branding, organisations can attempt to differentiate themselves more in the minds of customers and potential customers by increasing the value propositions associated with their brands and create a strong brand image and presence in the market thus giving them a stronger competitive advantage. Fernandez (2004) defines a corporate brand as the institutions image, reputation, financial assets, performance and people. Thus, the corporate brand of an organisation tells us what to expect from the organisation as a whole the set of values, promises, standards and characteristics of an organisation as embodied in the brand. It is thus the totality of the organisation and what it represents and what it hopes to achieve through provision of goods and services in the ordinary course of business. A brand can thus be said to constitute the collection of associations in the mind of a customer connected to the brand e.g. quality, friendliness, added value, superior service among others and such are what can greatly differentiate between similar products and services. The value of these associations, their uniqueness and relevance are an indication of the power of the brand. The underlying brand promise is what many organizations are looking to further underscore and highlight in their increased branding efforts to retain existing customers and attract more customers. One key element of effective employer branding is internal branding. Internal branding is only effective when internal audiences are reached with the message of the organizations values, through effective communicational efforts and when top management also exemplifies the same. Employees cannot be expected to show what they do not know. The service sector particularly has woken up to the fundamental importance of engaging employee commitment in delivering customer satisfaction and loyalty. The service sector does not provide tangible products/output that customers can take away with them and experience on their own; their experience with an organizations brand is through interacting with the organizations staff. There has been a shift in the branding world as explained by Vargo and Lusch (2004) to a new orientation known as service branding which is more balanced in its outlook. It considers both brand identity (internal) and brand image (external); highlighting the importance of st aff in the service encounter. The banking sector is one area where service branding is very vital. Customers experience of the brand begins the moment they walk through the doors of the banking hall and in their dealing and experience with the banks employees. Thus, the way they are treated while in the banking halls, response to their queries, promises made and fulfillment of the same all contribute to their perception of the brand and indeed affect their loyalty to the brand. Hence, there is a need to have employees that fully understand the brand in order to deliver more superior and unique brand experience to the customers in line with the organizations mission and vision. Overview of the Banking Industry in Kenya The banking industry in Kenya is governed by the Companies Act, the Banking Act, the Central Bank of Kenya Act and the various prudential guidelines issued by the Central Bank of Kenya (CBK). The banking sector was liberalized in 1995 and exchange controls lifted. The CBK, which falls under the Minister for Finance, is responsible for formulating and implementing monetary policy and fostering the liquidity, solvency and proper functioning of the financial system. As at December, 2012 there were forty six banking and non-banking institutions, fifteen micro finance institutions and one hundred and nine foreign exchange bureaus. The banks have come together under the Kenya Bankers Association (KBA), which serves as a lobby for the banking sectors interests (CBK, 2013). The KBA serves as a forum to address issues affecting members (KBA, 2012). Over the period between years 2006 to 2012, the banking sector in Kenya continued to grow in assets, deposits, profitability and products offering. The growth was mainly underpinned by; first; an industry wide branch network expansion strategy both in Kenya and in the East African community region. Second; automation of a large number of services and a move towards emphasis on the complex customer needs rather than traditional off-the shelf banking products (KBA, 2012). Players in this sector experienced increased competition over the period between years 2006 to 2012 resulting from increased innovations among the players and new entrants into the market. Key players in the early stages of the operation of the Industry were; Kenya Commercial Bank(k) Ltd. (KCB), Barclays Bank of (K) Ltd., (BBK), Standard Chartered Bank (K) Ltd.(SCB), National Industrial Credit Bank (NIC), National Bank of Kenya (K) Ltd. (NBK) a nd Co-operative Bank of Kenya (Co-op bank) ( KBA, 2012). Background on Standard Chartered Bank Ltd Standard Chartered Bank Kenya Limited was established in 1911 with the first branch opened in Mombasa Treasury Square. More than 100 years later, Standard Chartered Bank is one of the leading Banks in Kenya, with an excellent franchise. It has a total of 33 branches spread across the country, 90 automated teller machines (ATMs) and 1,698 employees. Standard Chartered Bank Kenya Limited has local shareholding of about 26%, comprising about 32,000 shareholders and it is a public quoted company on the Nairobi Securities Exchange since 1989. The bank offers a variety of local and foreign currency accounts, both deposit and loan, to its customers. It has a diversified portfolio cutting across select sectors that include business services, manufacturing, wholesale and retail trade, transport and communication, real estate, agriculture, energy and water. Further underpinning its importance, Standard Chartered Bank Kenya Limited hosts the regional Shared Service Centre supporting the banks t echnology operations in Uganda, Tanzania, Zambia and Botswana and South Africa on a real time basis (Accessed from www. standardchartered.com/en/about-us). Statement of the Problem Despite its importance, few organisations devote enough time and resources to ensure that effective communication systems and processes are in place (Ferreira, 2006). Sanchez (1999) reported in the study conducted by Watson Wyatt Worldwide in cooperation with IABC Research Foundation that only 40 percent of 913 organisations which participated in the study, mainly from the manufacturing industry had formal communication strategies. Knowledge is important, not only between organisations, but also within the organisation. About 90 percent of the knowledge in any organization is embedded and synthesized in peoples heads (Smith, 2001). The transfer of knowledge is thus important in ensuring that organisational members learn from one another and also create new knowledge. Communication performance within organisations has been considered an understudied area and therefore poorly understood (Pandey Garnett, 2006) yet it is deemed a central component of effective business operations (Hargi e, Dickson, Tourish, 2004, p.5). Hargie et al., (2004) state that a lack of effective communication can contribute to a range of problems including at one end of the continuum, job dissatisfaction and stress, through to damaging strikes, operating losses, bankruptcies, production line injuries, shipwrecks, plane crashes and, at the other extreme, mass slaughter in the field of battle (p.5). Asif and Sargeant (2000) undertook a study of two major United Kingdom clearing banks to explore a range of internal communication issues. Literature specifically referring to the banking industry and internal communication is scarce; however, studies have been undertaken within the last few years that suggest there is growing recognition of the importance of internal communication within this sector (Moorcroft, 2006; Wadman, 2006; Sablosky, 2005; Lennon, 2003; Asif Sargeant, 2000). According to Bierly, Kessler Christensen (2000, p.596) success does not necessarily go to the firms that know the most, but to the firms that can make the best use of what they know. Hence, for knowledge to give competitive advantage, it must be effectively transferred within the organisation (Murray Peyrefitte, 2007; Watson Hewett, 2006). Communication plays a vital role in the knowledge transfer process within the organisation (Du Plessis Boshoff, 2008). One way of managing the knowledge-transfer process is to select appropriate communication media for the property or type of knowledge to be transferred (Murray Peyrefitte, 2007). Information about the employees preferred communication methods and technologies is important in ensuring positive and effective communication (Du Plessis Boshoff, 2008; Ferreira, 2006). Research suggests that intranets should be considered a mosaic of top-down and bottom-up communication with distributed ownership (Dasgupta, 2001). A study carried out by Papasolomou and Vrontis (2006a) on the UK retail bank industry concluded that the problems linked to the branding of intangible offerings can be overcome through an emphasis on the effective implementation of Internal Marketing (IM). The study found out that since employees play a valuable role in the delivery and strengthening of corporate service brands UK retail banks have placed greater emphasis on IM in order to deliver the brands promise. A blanket approach throughout the organisation, regarding regulations on intranet usage, may not be appropriate as different business units will have different requirements. Rather a collaborative and facilitative managerial style would acknowledge diversity and individual contributions (Dasgupta, 2001), thereby allowing individual units and teams to control their own information. Studies show that the versatility and multifaceted nature of intranets has seen an increase in research that is largely multidisciplinary (Lehmuskallio, 2006); however, research into the measurement of intranet effectiveness and perceptions of the employees towards the medium is still in its infancy and is seen as a fundamental shortcoming (Jacoby Luqi, 2007). This study will therefore focus on establishing the effectiveness of intranets to communicate brand message to its internal publics within SCB limited. Purpose of the Study The purpose of this study therefore is to establish the effectiveness of intranets to communicate the brand message to its internal publics within SCB limited in an effort to find out if banks are taking the time, effort and resources to sell the brand to their internal audiences and what strategies have been employed to achieve this. Objectives of the Study This study will be guided by the following objectives: To establish whether SCB Kenya limited has adopted internal communication strategies within its organization to communicate the brand message. To find out the effectiveness of intranets in communicating the brand message among internal publics within SCB Kenya limited. To find out how employees in SCB Kenya limited integrate the organizations brand values through internal communication. Research Questions This study will undertake to answer the following questions How has SCB Kenya limited adopted internal communication strategies within its organization to communicate the brand message? What is the effectiveness of intranets in communicating the brand message among internal publics within SCB Kenya limited? How do employees in SCB Kenya limited integrate the organizations brand values through internal communication? Justification of the Study Despite its importance to corporate communications, rigorous corporate communication research about the use intranets in developing nations is limited. Effective internal communication methods and media for knowledge transfer in the service industry are important for organizations to excel. Internal communication processes are therefore used to maintain good relationships, describe tasks, give instructions and communicate the goals and philosophy of the organisation. Effective internal communication is a major contributor to the success of change initiatives in organisations. In particular, at the individual level, appropriate internal communication helps employees to understand both the need for change, and the personal effects of the proposed change. This study will act as a benchmark to influence banks to adopt excellent internal communication strategies in order to better position their employees to deliver a more superior brand experience to the customers of the bank. Significance of the Study This study will add more knowledge in terms of academic contribution and knowledge which is limited in the area of internal communication within the Kenyan banking sector. This study will act as a platform through which the policy-makers within the banking sector can formulate policies to better enhance effective internal communication. The study will be able to provide recommendations and guidance on the effective internal communication strategies that can be put in place within the banking sector. Scope of the Study This study will be an overview of the internal banking environment in the Kenyan banking sector and will seek to undertake a case study of SCB Kenya limited. The subjects of the study will be the Public relations (PR)/marketing managers/Branch managers of the 20 branches in Nairobi and the customer service managers. Assumptions of the Study The assumptions that underlie this study are that: The selected institution for the study will have some form of internal communication strategy in place used to inculcate brand knowledge among their employees. The data required for this study will be available and that the researcher will receive maximum cooperation from the expected respondents to allow for a smooth, successful and timely completion of the study. Limitations of the Study Unexpected negative response from respondents due to the fact that they might be unwilling to give out sensitive personal information. This will be mitigated through counter-checking on organizational information manuals as well as service charters. Lack of local scholarly literature on the topic as relates to banks and internal branding means that the some of the methods, concepts and models used in this study are foreign and will be adopted to suit the local experience. Definition of Terms Brand Stern (2006, p.217) argues that the word brand can be classified as both an entity and a process, depending on whether it is used as a noun or as a verb. When expressed as a noun, it is connected to a person, place, or thing; as a verb, it refers to the process of making a product meaningful (i.e., the naming or positioning of a product). Dual-function brand concepts such as brand identity and brand reputation (both used as nouns) show the flexibility of this concept. The words branding and branded, on the other hand, are used as verbs to indicate how a brands meaning changes over time. Stern further comments that in the physical world, a brand is a name or mark associated to a product while it in the minds of people refers to a mental representation or perception of a psychological meaning. This study will adopt this definition in consideration to the fact that this holistic definition reflects the fact that the brand is expressed in numerous ways, not only through marketing. Brand commitment: Burmann and Zeplin (2005, p.284) define employee brand commitment as the extent of psychological attachment of employees to the brand, which influences their willingness to exert extra effort towards reaching the brand goals. It is the degree to which employees identify and are involved with their service brand, are willing to exert additional efforts (extra touch) to achieve the goals of the brand and are interested in remaining with the organisation. Corporate communication: Steyn and Puth (2000, p.5) define corporate communication as managed communication on behalf of the organisation, aiming to increase organisational effectiveness by creating and maintaining relationships with stakeholders. Internal branding: According Drake, Gulman, and Roberts (2005) and Thomson, de Chernatony, Arganbright and Khan (1999), internal branding is the practice of selling and promoting the brand to the internal audiences of an organisation, i.e. its employees in order to be instrumental in influencing employees attitudes and shaping their behaviours to be aligned with a brand, by creating employees understanding of brand values and engaging them in living brand-reality. Internal customers: This is the concept of customer-service provider relationships inside the organisation; employees providing a service to other employees or departments in the organisation as opposed to providing a service to clients external to the organisation. Services should be provided to fellow employees and departments with the same commitment to customer satisfaction as for external clients (Gronroos, 2000, p.307; Landman, 2005, p.7). Internal communication: Du Plessis and Boshoff (2008, p.3) defined internal communication as The communication between people working together to achieve individual or collective organisational goals. Internal communication, also referred to as organisational communication, is the process of communication between the people within the organisation (Scheffer Crystal, 2008). Intra-organisational communication: Intra-organisational communication is the channels and systems of communication within the organisation. It entails the continuous design of interaction between all members of an organisation forming an all-inclusive device that joins people and structures within that organisation. Intra-organisational communication forms part of internal communication. Internal communication includes many configurations and disciplines of communication, for example interpersonal communication, intrapersonal communication, intra-organisational communication and management communication (Van der Walt in Verwey; Du Plessis, Barker, 2006, p.264; Landman 2005, p.7). Service marketing: Gronrooss (2000, p.7) perspective on service marketing describes it as an organisation taking the view that an enhanced offering is required to support the customers value-generating processes and that the core solution of a physical product, service or combination of services and goods, is not sufficient to differentiate the offering from those of competitors. Landman (2005, p.8) defines service marketing as an approach to an organizations market that recognizes that the external customer becomes an active part of its processes, and that an organisation in its totality and in all its facets determines the quality of service delivered to the customer. CHAPTER TWO LITERATURE REVIEW Introduction This chapter presents the review of related literature. According to Chandran (2004), the aim of literature is to provide the researcher with knowledge and understanding of the conceptual and analytical framework in their field of study. This chapter examines, analyzes and adds to the knowledge advanced by various scholars in regard to the effectiveness of intranets to communicate the brand message to its internal publics within Standard Chartered Bank of Kenya. It highlights various works in relation to the study. It looks into current literature on theory and practice in relation to internal communication strategies adopted by banks to its internal publics. Internal Corporate Communication Internal communication within an organisation is dependent on a number of factors including the type of industry; the structure of the organisation; organisational culture and managerial style (Kitchen, 1997; Quirke, 2000). Holtz (2006) noted that, in the past, company communication, typically in the form of publications, consisted of the four Bs: birthdays, babies, brides and bowling scores. In marked contrast, today, the function of internal communication includes the transmission of organisational goals, activities, new developments, achievements and personal contributions as well as strategic visionary messages (Welch Jackson, 2007). Welch and Jackson (2007) suggest the function of internal communications has four dimensions: (1) internal line management, (2) internal team peer communication, (3) internal project peer communication and (4) internal corporate communication (as illustrated in Table 2.1 on page 18). Table 2.1 Internal communication matrix Dimension Level Direction Participants Content Internal line management communication Line managers/ supervisors Predominantly two-way Line managers-employees Employees roles Personal impact e.g. appraisal discussions, team briefings Internal team peer communication Team colleagues Two way Employee-employee Team information, e.g. team task discussions Internal project peer communication Project group colleagues Two way Employee-employee Project information e.g. project issues Internal corporate communication Strategic managers/top management Predominantly one-way Strategic managers-all employees Organizational/corporate issues e.g. goals, objectives, new developments, activities and achievementsSource: (Welch Jackson, 2007, p.185) These four dimensions emphasize that the content of internal communication has moved from the four Bs into all areas of the organisation including strategic goals and personal development. In addition to the content, the four dimensions also highlight the two-way relationship between employees and managers at all levels of the organisation and the importance of internal communication to organisational success (Tourish, Wilson, 2002; Zetterquist Quirke, 2007) with effective internal communication leading to improved productivity, reduced absenteeism, increased levels of innovation, higher quality of services and products and reduced costs (Argenti, 2007). A 2002 study of internal communication in 100 leading blue-chip companies found that 38 percent of internal communication teams were governed by the human resources department (Quirke, 2003). Four years later a 2006 online survey of internal communications conducted by Melcrum, an internal communication research and training organisation, alternatively proposed that of the 1,149 respondents from different industries and locations, 44 percent state internal communication is the governance of the corporate communications department (Dewhurst, 2007). Kalla (2005) suggests that suggests that there are four domains of integrated internal communication; business, management, corporate and organisational. Business communication addresses the communication skills of all employees, management communication focuses on the development of the managers communication skills and capabilities, corporate communication focuses on the formal corporate communication function, and organisational communication addresses more philosophically and theoretically oriented issues Management Communication Business Communication Corporate Communication Internal Communication Organiz

Should Gays Marry? :: Gay Marriages Homosexuality Essays

Should Gays Marry? The essays by William Bennett and Andrew Sullivan are just the tip of the iceberg in the debate over homosexual marriage. This debate has been going on for years, with many solidly supported opinions on the topic. Both authors provide strong points and well written essays, and include some similar ideas, even though the message of each essay is contradictory to the other. Andrew Sullivan’s essay, â€Å"Let Gays Marry,† is about how gays and lesbians have long been alienated from their basic rights as American citizens. He argues that allowing gays to marry will not drastically change the description of marriage as we know it, but will simply entitle same sex partners to devote themselves to each other, and declare their love for each other. The Supreme Court made an influential ruling that â€Å"’a state cannot deem a class of persons a stranger to its laws.’†(25) Sullivan argues that that is just what America has been doing by not legally recognizing domestic partners of the same sex. He claims that â€Å"at some point in our lives, some of us are lucky enough to meet the person we truly love,† (25) gays included. Sullivan recognizes that many religious organizations are against homosexuality, but this country has a separation of church and state that makes that argument arbitrary in terms of legality. He points out that the government gives out civil marriage licenses, and gays should not be left out of that. Sullivan also states that the definition of marriage has been changed in the past. Women are no longer the property of their husbands, and interracial marriages are no longer taboo. He argues that allowing gays to marry would simply be another revision for the better, not a radical change in the institution. Sullivan brings up the argument that marriage is for raising children, but many married couples have none. He lists as examples such people as the Doles and the Buchanans; two very conservative families. The article by William Bennett, â€Å"Leave Marriage Alone,† is about how marriage is a sacred tradition. He believes that if you broaden the definition to include gays, that act will totally alter the purpose and meaning of marriage.

What is Technology Education? :: essays research papers

"What is Technology Education?" I asked myself nearly a year ago. I was at the time involved in Industrial Technology with a concentration in Drafting & Design. Unchallenged and bored with that particular field of study, I searched for something new, but yet somewhat the same. I saw a flyer posted in Flanagan Hall at my former stomping ground, East Carolina University, that said teachers were desperately needed at local high schools. Some of the subjects they needed teachers in included: Electronics, Wood Shop, Auto Mechanics, Computer Applications, and the one that caught my eye the most, Drafting & Design. The flyer said all you needed to teach middle and high school in these particular subjects was a BS in Industrial Technology (but teacher certification was a plus was noted in the fine print). I did some research on Technology Education and did some personal reflection if this was a career I was really interested in. "It sure beats a 9 to 5 job," I thought, "and it can’t be monotonous because every day you do something new – especially in the type of teaching I’d like to pursue, Drafting & Design." Over the weekend I did some more research on a professional organization that is directly related to my field, Industrial Technology Education Association (ITEA). ITEA is a large, in fact the largest, professional educational association devoted to enhancing technology education through experiences in our schools (K-12). ITEA covers individuals and institutions throughout the world with the primary membership in North America. More than forty thousand technology educators in the United States alone represent ITEA. The corporate members of ITEA are comprised of leading technology companies. ITEA's mission is to advance technological means for all people. ITEA tries to meet the professional needs and interests of members as well as to improve public understanding of technology education and its contributions. ITEA conducts various professional development programs and holds an annual conference. This conference is the largest technology education show of exhibits and educational sessions in the world. Wow! Some publications the Industrial Technology Education Association compose include the following: The Technology Teacher, Technology and Children, and The Journal of Technology Education. There are ten committees that organize the aspects of technology education. These committees of ITEA also sponsor dozens of meetings, conferences, and exhibits each year. They also sponsor an active honor and awards program that identifies outstanding teachers and programs (K-12) from states, provinces and countries that are affiliated with the Association.

My Last Duchess by Robert Browning Essay -- Last Duchess Robert Browni

My Last Duchess by Robert Browning In his poem â€Å"My Last Duchess†, Robert Browning gives his readers a complex picture of his two main characters. The Duke, who narrates the poem, is the most immediately present but Browning sets him up to ultimately lose the reader’s trust. The Duchess becomes the sympathetic character, a victim of foul play. It is through the various representations of the Duchess within the poem that we come to know both characters. The representations of the Duchess, which focus on her ever-present smile and easily satisfied nature, come in sharp contrast with the desperate, sputtering language of the Duke as he tries to tell their story on his own terms. This contrast is a manifestation of the Duke's frustration with his inability to control the Duchess and her nonchalant but near-total control over him. The Duchess is first introduced as a painting hanging in the Duke’s gallery. The very form in which we meet her gives us an indication of both her passivity and her ability to persist, unchanged, in one mode of behavior. A painting has very little living communicative power, relying on the expressiveness of its subject at the time of painting. It is notable that no mention is made of any background or accompanying objects in the painting—often in portraiture these elements are relied upon to convey key ideas about the subject. It seems that the Duchess relied solely upon herself and the painter to tell her own story. Even if other objects are in the painting, they are unremarkable enough that neither Duke nor poet feels compelled to mention them. From a literary standpoint, this means that the poet felt that we needed no other initial information about the Duchess. Even at the level of chara... ...haunts him, and by placing it both first and last he drives it home very strongly. He can’t help but repeat that phrase when confronted with the Duchess who is both still smiling and â€Å"as if alive†Ã¢â‚¬â€he is driven mad by the idea that he couldn’t even succeed in killing her. His actions, too, are driven by the Duchess. Since she is still smiling and life-like, despite his best efforts to the contrary, he is driven to the irrational extreme of covering the painting and ensuring that â€Å"none puts by the curtain†¦but [himself]† (9-10) His extraordinary desire to control the Duchess leave him vulnerable to her imperviousness. By remaining unaffected by the Duke’s strenuous efforts to alter her behavior, the Duchess forces the Duke to take more and more drastic measures—like killing her and hiding her painting—and eats away at his ability to even keep control of himself.

Acre Wood Retirement Community Case Study Essay

The pool design was not in tune with the original design, so what was promised was not delivered. Funds allotted were not fully used. Sarah’s complaint in the newspaper would create another legal issue and would invite public outcry against the organization. Ethical issues: – The director was not concerned about the welfare of public even though the organization’s mission was to improve the quality of life of its residents both physically and emotionally. Lack of commitment to visit the pool and refusing to look into Sarah’s complaints were other ethical issues. A2.   The behaviour of director only promoted greed (underutilization of money), irresponsibility (refusing to visit the pool and not listening to the complaints), unethical practices (not concerned about public safety; totally against the organization’s vision) and partiality (promoting Gene who wasn’t complaining) A3.   A role model is some one who inspires, motivates and ultimately brings out the best in the follower by making him realize his own potential. Ethics are one of the key determinants of a role model. An ethical role model is one who puts his organization’s goal ahead of his personal goals, who does not promote malpractices, who is always ready to look in to matters which interest public health and welfare and one who is always ready to listen to his employees suggestion. The director had all the qualities missing which surely don’t make him an ethical role model.   

Evaluation of Comptronix Corporation: Identifying Inherent Risk and Control Risk Factors Essay

1. Professional lavatoryvassing standards present the scrutiniseed account assay model, which is used to ensconce the nature, timing, and finish of visit procedures. Describe the parts of the model and talk of how changes in each comp nonpareilnt propel the canvasors need for endorse. The audit happen model is used to determine the nature, timing, and intent of substantive audit procedures. The comp wizardnts of audit jeopardize model usu all toldy declargond as fol depleteds DR = AR/(IR x CR)Where DR = undercover work insecurity AR = audit risk IR = natural risk CR = dominate risk Detection jeopardy attendants procedures will lead them to conclude that a fiscal statement assertion is non materially misstated when in fact much(prenominal) misstatement does survive. If auditors want to decrease DR, they had better adopt to a greater end evidence and urinate accepted the validity of evidence. Audit fortune auditors whitethorn unknowingly fail to appropria tely specify their opinion on fiscal statements that atomic number 18 materially misstated. If AR should be hang on in low level, which means the separate risks as well should be low.Inherent adventure The risk of material misstatement of a financial statement assertion, expect in that location were no relate admits. As implicit in(p) risk increases, PDR decreases, which in turn increases the auditors need for stronger evidence. stamp down risk The risk that a material misstatement that could occur in an account will not be prevented or detected on a timely basis by inhering take for. If the strength of inborn falsify is assessed as decreasing, the auditor should pay more direction to control risks.2. One of the comp wizardnts of the audit risk model is inherent risk. Describe characteristic factors that auditors evaluate when assessing inherent risk. With the benefit of hindsight, what inherent risk factors were present during the audits of the 1989 finished 1 992 Comptronix financial statements? Inherent risk is a greenback of the auditors assessment of the capacity of an assertion to a material misstatement assuming in that respect atomic number 18 no related privileged controls. Some believe that inherent risk would be greater for some(prenominal)(prenominal) assertions and related account based on some conditions as followsComplex calculations earlier than simple calculations.Once the attach to befogged their a key node, Management fix a strong motivation see sales and operating instruction exe contendion to arrive investor expectations because the loss of a key guest put also much coerce on care to meet the contendments of extraneous(a) users. Public Offering of Stock subsequently Comptronix made its public offering of personal line of credit , they gain the crush which push the watchfulness to belie operating executing too meet the expectations from the outer users.Technological emolument Comptronix is a manufacture play along which important products are circuit calling cards and the circuit progresss emergence depend on scientific improvement.The technological improvement has a negative bushel on operating performance. Pressures from a freshly star Compevery By the archetypical year of the fraud (1989), Comptronix became a wise friendship which can employ more than 1,800 employees in less(prenominal) than a ten dollar bill , and at equivalent time, the fellowship grow its the size of the gild in lead unlike locations. The rapid development of compevery made the precaution adjusted their trading operations instead of observe smart set operations. attachment of Accounts The high inherent risk accounts accommodate Accounts receivable/ payable, inventory, and property, plant, and equipment. hardly all the accounts counting is based on estimation which take the numbers are very perfidious and subjective.Cash Flow Pressures Comptronix suffered net losings from 1986. Until the company riveed a venture capitalist, the company was able to generate strong sales and profits. Prior to 1989, Comptronix had generated only two uncoiled years of profit after several years of net losses. cash go down of financial statement cannot cover numerous years of recurring losses. The anxiety has motives to make up operating accounts to look faultless to attract moreinvestors. 3. An early(a)wise component of the audit risk model is control risk. Describe the flipper components of internecine control. What characteristics of Comptronixs midland control increased control risk for the audits of the 1989-1992 year-end financial statements? fiver components of control risk are control environment, risk assessment, control activities, info and communication, and remindering. Control environment set the tone of an musical arrangement by influencing the control consciousness of people. Risk assessment is cares butt against for reporting, analyzi ng, and responding to the risks. Control activities are policies and procedures that help gibe that managements directives are carried out. training is needed at all levels of an system to assist management in meeting the governments objectives.Monitoring of controls is a process to assess the quality of internal control performance over time. The culture and communication is seriously weak in that he one-third executives were able to dedicate the fraud by electrical shunting the existing bill system. They could record the fictitious entries manually and other employees were excluded from the manipulations to minimize the likelihood of the fraud universe discovered.Besides, the weak control activity and monitoring is represented by the fact that Mr. Shifflett or Mr. Medlin could approve payments based solely on an invoice. Therefore, the fraud team was able to bypass internal controls over cash disbursements. national controls were also insufficient to detect the manipulat ion of sales and accounts receivable. Mr. Medlin had the dexterity to adit the merchant vessels department system.4. The venire of directors, and its audit perpetration, can be an effective corporate formation mechanism. Discuss the pros and cons of standing deep down directors to sere on the board. Describe typical responsibilities of audit missions.What strengths or weaknesses were present related to Comptronixs board of directors and audit committee?As shareholders have limited access to the sufficient schooling, they are hard to monitor the daily legal proceeding and management. They would delegate the responsibilities to the board of directors. Then, board of directors require inside directors to go away sufficient information in golf club to make endings those are in the maximum profits of shareholders. However, if the inside directors have improper purposes, its considerably to be a manipulation shot for management.Audit committee is responsible for ensuring that the companys financial statements and reports are accurate and use fair and agentable estimates. much specifically, it is charged with overseeing the financial inform and apocalypse process, monitoring choice of write up policies and principles, overseeing hiring, performance and independence of the external auditors, oversight of regulatory compliance, monitoring the internal control process, overseeing the performance of the internal audit function, and discussing risk management policies and practices with management.The control environment is solidly influenced by the potency of its board of directors or its audit committee. Factors that bear on the dominance of the board or audit committee allow in the extent of its independence from management, the experience and pinnacle of its members. However, among the seven individuals in Comptronix board of directors, five members are either inside directors or directors had close affiliations with management.In addition, the primary function of the board of directors is to protect the shareholders assets and ensure they receive a decent return on their investment. Board members act as trustees of the organizations assets and must(prenominal) exercise over callable diligence to oversee that the organization is well up managed and that its financial situation remains sound. But the composition of Comptronixs board of directors simply lacks objectivity.A qualifying audit committee should be composed of independent directors who are not officers or employees of the organization and who do not have other kinships that plunder independence. However, The audit committee of Comptronix is made up two removed directors and one grey-headed director, which would inevitably impair the independence. Whats more, to qualify, the committee must be composed of outdoors director with at least one qualifying as a financial expert. Nevertheless, for Comptronix Corporation, there is no indication of whether an y of these individuals had accounting or financial report backgrounds. Lastly, the audit committee met only double during 1991, it was not efficiently and sufficiently to monitor and oversee the financial reporting.5. Public companies must file quarterly financial statements in Form 10-Qs, that have been refreshened by the companys external auditor. Briefly identify the key requirements of Auditing Standards (AU) Section 722, Interim pecuniary Statements. Why wouldnt all companies (public and private) suck up their auditors to perform timely reviews of interim financial statements?The term interim financial information means financial information or statements covering a period less than a full year or for a 12-month period ending on a date other than the entitys fiscal year end.A review lie ins principally of performing analytical procedures and reservation inquiries of persons responsible for financial and accounting matters, and does not contemplate (a) test of accounting r ecords through inspection, observation, or confirmation (b) tests of controls to evaluate their effectiveness (c) the obtain net of corroborating evidence in response to inquiries or (d) the performance of legitimate other procedures ordinarily performed in an audit.The decision to have a review encounter is a joint decision of the client and auditor. So a review would be performed when the benefits to the auditor and to the client exceed the be to both parties. In normal, firms with high complexness are more likely to be reviewed than firms with low complexity. Firms with high growth opportunities a less likely to be reviewed than those with low growth opportunities for they may be associated with high information and litigation risks. And its also about the firms audit assurance and damages needs.6. Describe whether you conceptualize Comptronixs executive team was inherently dishonest from the beginning. How is it attainable for otherwise honest people to get twisting i n frauds like the one at Comptronix?We dont find Comptronixs executive team was inherently dishonest from the beginning. In opposite, we think there are two main reasons for the company committed the fraud.The first is its weak internal control.First comes to the companys board of director. The board of directors is responsible for overseeing the actions of management. Factors that bear on the effectiveness of the board include the extent of its independence from management, the experience and stature of its members, the extent to which it raises and pursues difficult questions with management, and its interaction with the internal and external auditors. the audit committee of the board of directors should be composed of independent directors who are not officers or employees of the organization and who do not have other relationships that impair independence. In addition, the audit committee should have one or more members who have financial reporting expertise.However, Comptroni xs board of directors consist of the CEO and the COO of the company, And two of the other five directors who had close affiliations with management, one served as the companys outside general legal counsel and the other who served as vice prexy of manufacturing for a significant customer of Comptronix, and one of the remaining outside directors who was a partner in the venture capital firm that owned 574,978 shares (5.3%) of Comptronixs common stock, the second outside director who was the vice chairman and CEO of the local bank originally loaning property to the company, and the third outside director who was president of an international components supplier based in Taiwan.And there was no indication of whether any of these individuals had accounting or financial reporting backgrounds. 28.6% of the board consisted of inside directors. And even all of the board of directors disobey the independence and effectiveness of the formation of the board of directors. The interest relati onship with the company increased the potential risk for the management to commit fraud.The second reason is the huge pressure of harsh tilt for the companies in the industry. The fraud was motivated by the loss of a key customer in 1989 to the three executives former employer, SCI. Since the first manipulation of the financial statement, they were forced to manage the other years and evidences to hide the manipulation, which created a vicious circle.In conclusion, the weak internal control system returnd a honorable environment for the commission of fraud. The huge pressure of the company brought the motivation of the fraud. Both of them compete important roles for the honest people to live on involved in frauds.7. Auditing Standards (AU) Section 316, amity of Fraud in a fiscal Statement Audit, notes that three conditions are broadly present when fraud occurs. Research the dogmatic standards for auditors and go away a brief drumhead of each of the three fraud conditions. Additionally, provide an example from the Comptronix fraud of each of the three fraud conditions.(1) Three fraud conditionsFirst, management or other employees have an inducement or are under pressure, which provides a reason to commit fraud. Second, circumstances existfor example, the absence of controls, ineffective controls, or the ability of management to bowl over controlsthat provide an probability for a fraud to be perpetrated. Third, those involved are able to rationalize committing a fraudulent act. Some individuals possess an attitude, character, or set of ethical values that allow them to knowingly and intentionally commit a dishonest act.(2) ExamplesThe incentive for top company executive to do fraud is that after the company went public, the company needed an increase number for profit on the income statement, to attract more investors and make the stock price higher and higher.One of the opportunities for fraud perpetrated in Comptronix is that their internal cont rols were so insufficient. The three executives had so many authorities to get access to various accounts. They can get control of both checks and accounts payable, which enable them to make pull strings equipment purchasing transcription.Because Comptronixs quarterly filings were unaudited, the executives were roaring in manipulating quarterly financial statements. later they successfully manipulated 1989 year-end sales and receivables, they purpose their performance may not be discovered by external auditors and SEC, so they began recording fictitious quarterly sales frequently.8. Auditing Standards Section 316, Consideration of Fraud in a Financial Statement Audit, notes that there is a possibility that management annul of controls could occur in every audit and accordingly, the auditor should include audit procedures in every audit to address that risk.a. What do you think is meant by the term management override?Management override of internal controls is the intervention by managers in intervention financial information and making decisions opposite to internal control policy. Managers may think they have the ability to operate outside of the internal controls, but this is not true.b. provide two examples of where management override of controls occurred in the Comptronix fraud.For example, Mr. Medilin, as controller and treasurer, has the authorization to manipulate both sales documents and accounts receivable documents. gum olibanum he can enter simulated sales into the accounting system thusly make put off accounts receivable to mislead the companys earnings. Moreover, in order to overstate the equipment and accounts payable, the three company executives cut fake checks to the bogus accounts payable vendors associated with the fake purchases of equipment. However, the check preparing and recording of equipment purchases jobs should be distributed to different staff. Handling these two jobs at the same time by same executives provide them o pportunity to make overstated recording of equipment purchasing.c. Research AU Section 316 to identify the three required auditor responses to win address the risk of management override of internal controls.Three required auditor responses to further address the risk of management override (1) Examining journal entries and other adjustments for evidence of possible material misstatement due to fraud. (2) Reviewing accounting estimates for biases that could result in material misstatement due to fraud. (3) Evaluating the business rationale for significant unique transactions.