IKEA internationalist Marketing Johannes Zeller 80 Upper Hannover Street Sheffield S3 7RQ Johanneszeller@gmx.de International Marketing Dr. Nikos Dimitriadis Autumn semester 2002 Sheffield University 1. entrance ............................................................................................................................ 2 2. Some Statistics ....................................................................................................................... 3 3. How IKEA works................................................................................................................... 4 4. SWOT Analysis: .................................................................................................................... 6 4.1 General Constraints .......................................................................................................... 7 5. Market Examples and Expansions .......................................................... ............................... 7 5.1 occurrence memorise 1: USA........................................................................................................... 8 5.1.1 Opportunities............................................................................................................. 8 5.1.
2 Threats:...................................................................................................................... 8 5.1.3 Conclusion................................................................................................................. 8 5.2 Case Study 2: Russia ..................... ............................................! ....................................... 9 5.2.1 Possibilities: .............................................................................................................. 9 5.2.2 Constraints:................................................................................................................ 9 5.2.3 Suggestions:...If you want to learn a full essay, order it on our website:
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